Bringing the feel of nature to the store

Swedish Fjällräven is a premium outdoor brand, selling in 20 countries around the world. Through the years, we have updated their shop concept numerous times, always with the Scandinavian heritage in mind. A good example is the current concept for the European market, created in collaboration with Swedish architect Per Rickberg. A modern interior with white-pigmented ash panels that gives a light Scandinavian impression, a ”close to nature” feel. As always, the work process has also been done according to Fjällräven’s strict climate policy. A pleasant challenge since we like to take care of our planet.